About Emma

Emma Barry is a global fitness authority who advises to the fastest-growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech start-ups. A founding member of group fitness programming juggernaut Les Mills International, former Director of Programming for Equinox and currently advising Basic-Fit – the fastest growing value-based chain in Europe.

A kiwi, living in California, commuting to Amsterdam, Emma is also a sought-after speaker for events and podcasts around the world, a published author and a regular contributor to international business forums, trend panels, industry publications and women’s events. She is fluent in what happens next in the business of fitness and wellness and serves on a number of boards and advisories. Emma delights in igniting purpose-driven companies.