About Emma

Contact Emma

I Exist To Inspire 

Every Body To Be 

Explosively Bold. 


Are you Ready?

Global Fitness Authority


Emma Barry is a global fitness authority who advises the innovative edge of fitness: boutique studios, budget clubs, digital workouts and fit-tech startups. A founding member of group fitness programming giant Les Mills and former Director of Programming for luxury-lifestyle brand Equinox. Emma is also a co-founder of executive search brand Good Soul Hunting specializing in purpose-driven fit-tech, well-tech and health-tech scale-ups. She has inhaled roles in group fitness programming, product development, training, people and culture.

Emma is fluent in what happens next in boutique fitness. She draws on considerable industry experience and understanding of trends to coach owners in saving precious time and money as they open a new studio, scale their concept or refresh their club-in-club model. She also helps owners avoid costly mistakes, from acting on incorrect insights to hiring on hype, missing the business basics to being seduced by discounting potholes. 

A global citizen, Emma is also a sought-after speaker for events and podcasts around the world, a published author and a regular contributor to international business forums, trend panels, industry publications and women’s events.

Emma's cocktail of impatience with the status quo, infectious energy, and innovative flair unlocks and activates the greatness in others.

Founding Member of Les Mills

Creating a Fitter Planet by Delivering Group Fitness Workouts to over 100 Countries Globally. 


Former Director at Equinox

Luxury Lifestyle Brand Curating a High Performance Life. 


Serving the Innovative Edge of Fitness: Boutique Studios, Budget Clubs, Digital Workouts, Fit-Tech Start-ups.

But Don't Take My Word For It

Liz Terry

CEO Leisure Media, Editor HCM magazine (HCMmag.com)

Boutique operators and investors are extremely fortunate that someone with Emma Barry's passion, expertise, knowledge, wisdom and insight has created this excellent resource to share global learnings and advice at the highest level. Consume it immediately. 

The Late Stephen Tharrett

Co-founder ClubIntel & Author of Fitness Management, 4th Edition

I have over forty years of experience in the fitness industry and have served as a SVP and CEO of fitness firms, served as the President of IHRSA and presently serve on the Advisory Board for the Association of Fitness Studios. My company ClubIntel conducts much of the consumer and operational research on the global club and boutique industry, so I feel well-versed in what makes for a great boutique studio. Yet, Emma's understanding of the boutique fitness business is unsurpassed, eclipsing the wealth of knowledge my firm has acquired over the years, and outdistancing the rest of the field. What makes Emma different, and what makes her information binge-worthy, is not just her knowledge, but her passion, her energy and her unrelenting love for the business of fitness.

David Minton

Director, The Leisure Database Company Ltd

Pointing out that 'good will scale, bad will fail', Emma's 10-touch journey comes from the heart, experience and in-depth knowledge. For those already operating boutique fitness studios or fitness sites, Building a Badass Boutique is a must with insights and insider knowledge jumping out from every page. For those planning or dreaming of opening a studio, it's the essential benchmark.


It's Time to be Badass